OVERVIEW

Solitaire Deluxe® 2 sold to Murka in 2021. It was a well-polished solitaire game, loved by the community — a large contributor to the sale price was its high-retention user base. Before the sale, I bridged the gap between marketing and production: I listened to user feedback on our social media communities and designed solutions to our users' most pressing or popular problems. This was the origin of the leaderboard feature and many quality-of-life fixes. I learned the essentials of QA and Project Management by the end of my time at the company and then moved on to Scopely Games.

FEATURE: LEADERBOARD

I began in marketing coordination: social media giveaways (and other community outreach) improved our user retention by activating users outside of the game and keeping us fresh in their minds. Community engagement also uncovered a gap in player retention and, alongside a quick competitive analysis, determined that the quickest and most effective feature to bridge this gap in-game was a leaderboard. My competitive analysis report identified several competitor features to improve our current UX, including both long and short-term solutions. The analysis identified each feature's potential ROI, time cost, and prototype methods. By posting our first leaderboard to our Facebook group, I collected engagement data much quicker than waiting for a full feature release. Thanks in part to prior analysis and prototyping (as well as a great PM and dev team), our leaderboard feature turned out a big success with limited risk.

Alongside this notable contribution, I learned the essentials of QA and PM: documenting bugs, prioritizing hotfixes, and coordinating between marketing and production. I was happy to work alongside the Mobile Deluxe team and still keep in touch with them today.