Producing apps and products to scale a tech-enabled parenting startup.
• Managed paid marketing campaigns across Facebook and Instagram using A/B testing and statistical analysis. Our low-cost app install campaign averaged a 30% increased CTR.
• Managed 2 mobile games' launches: The Art of the ABCs and By the Fireside (iOS, Android, Kindle).
• Hired and led international teams for Programming, UI, and Marketing during the development process.
• Built SEO/ASO growth campaigns to grow +1k audience from zero in Google Adwords and FB Ad Manager.